The EU Code of Practice finalises this month.
Be first-mover compliant before the standard locks.

The second draft was published 3 March 2026. The final Code of Practice on AI-Generated Content is expected to finalise June 2026, with the autumn 2026 legislative process locking in the standard. First-movers who comply now avoid the Q4 scramble.

At least two active layers of machine-readable marking: (1) secured C2PA metadata or equivalent Content Credentials, AND (2) an imperceptible watermark embedded at the model output layer. Perceptual fingerprinting and logging serve as a fallback where watermarking is not technically feasible.

Article 50 sets the legal obligation (you MUST mark AI output). The Code of Practice defines the HOW (two-layer C2PA + watermark). Compliance with the Code creates a presumption of conformity with Article 50. The kit satisfies both.

Yes — the kit is modular. Start with C2PA manifest-only (Quick Kit, £9), add watermarking when ready, add fingerprinting when scaling. Every tier is forward-compatible with the final standard.

The final standard drops when everyone else wakes up to it. Integration queues, consultant rates, and implementation timelines all spike. First-movers who integrated in June have a 4-6 month lead on the late majority.

Single-layer marking (e.g. visible watermark only, or C2PA-only without an imperceptible layer) does not satisfy the Code's two-layer requirement. The kit adds the missing layer with zero integration changes to your existing pipeline.